Our Team

Grace is a trusted research leader with 10+ years of experience turning complex consumer insights into strategic business growth. She has led 170+ projects across Myanmar & Southeast Asia, covering qualitative & quantitative research, moderation, reporting, segmentation workshops  and consumer behaviour analysis.

Her career spans both agency and client side: 

• At MSR and during her time as a Research Director at Zen Research Asia, she managed impactful studies for global and local brands across categories such as FMCG, Beverages, Banking & Finance, Lifestyle, Telecom and Tobacco.

• At Japan Tobacco International (JTI), she served as Strategic Insights Manager and Brand Manager, supporting 4 product launches and 3 segmentation workshops and other market initiatives, gaining holistic expertise in brand strategy and consumer behaviour.

Grace is an active member of the Market Research Association Yangon and holds Master degrees in Applied Linguistics and Marketing Management. 

At Lantern Insights Myanmar, she combines research expertise with brand-side experience, delivering expert moderation, actionable reporting, and insights that drive measurable business impact.

Kay is a seasoned researcher with 9 years of experience spanning both agency and client sides, giving her a rare dual perspective on the research-to-business pipeline. She combines sharp analytical skills with a deep appreciation for human opinions and behaviours, believing that numbers speak and opinions matter.

She began her career as Research Executive at Myanmar Survey Research, then laddered up to Chief Research Analyst at Tru Virtues Research Firm, where she honed her expertise in turning complex data into clear, actionable insights. Most recently, she spent 3 years as Category Development & Analysis Manager at Suntory Beverage & Food (Thailand), driving data-led strategies in a highly competitive consumer market.

Currently pursuing a Master’s in Business Analytics, Kay is passionate about bridging traditional qualitative methods with modern, tech-based solutions, harnessing data analytics tools to unlock richer, future-ready insights.

At Lantern Insights, Kay brings not just research leadership but a strong commercial mindset, ensuring every project connects insights with strategic decisions that move businesses forward.            

Rochelle is a versatile, results-oriented research professional with expertise spanning traditional and online surveys, AI-driven analytics, retail data, and panel insights. She has delivered actionable insights across APAC, the US, Canada, and the UK.

She began her career at TNS (Kantar) Philippines in Brand Health Tracking and Advertising Evaluation, then broadened her skills at Nielsen (Customer Satisfaction, Retail Audit) and Ipsos Indonesia (Shopper Studies). In Myanmar, she managed end-to-end research at MSR, leading U&A, Segmentation, and Product Testing projects while strengthening client relationships.

Her later roles at Gojek (Regional Insights, Singapore/Vietnam/Thailand) and Eureka AI (Customer Success, APAC) further deepened her expertise in brand health, telco big data, and strategic insights delivery. More recently, she has consulted globally, applying advanced analytics (regression, TURF, conjoint, factor, penalty analysis) to create AI-powered, statistically robust reports.

At Lantern Insights, Rochelle brings global research expertise and a client-first mindset, ensuring insights are not only actionable but delivered in ways that empower clients to confidently make strategic, data-driven decisions.

Hailey is a data-focused insights professional with expertise spanning market research, FP&A, and advanced analytics. She bridges consumer understanding with business performance, ensuring clients gain both clarity and strategic direction in decision-making.

She began her career at Myanmar Survey Research (MSR), managing 70+ research projects end-to-end, from briefing and moderation to analysis and presentations. Moving client-side, she served as an FP&A Specialist at MPT, Myanmar’s leading telecom, overseeing multi-million-dollar budgets, streamlining reporting, and conducting market and feasibility studies to guide commercial and operational strategies.

Her technical toolkit spans Python, R, MySQL, Excel, Tableau, Power BI, IBM SPSS Modeller, ServiceNow, and UiPath. She is currently pursuing a Master of Analytics & Visualization. She also holds an MBA from the University of Thai Chamber of Commerce.

At Lantern Insights, Hailey blends analytical rigor with business acumen to deliver dashboards, category models, and clean datasets that help clients see the bigger picture and act with confidence.

Han Thar Thaw Lin is a dedicated and detail-oriented professional with solid experience in quantitative research, monitoring and evaluation, and operations management. He has worked across both the commercial and development sectors, supporting projects that rely on data to drive impact and informed decision-making.

He started his career in market and social research, where he gained hands-on experience in project design, data collection, analysis, and client reporting. Over time, he developed a strong foundation in managing fieldwork, coordinating research teams, and ensuring the accuracy and quality of data used for business and social insights.

In the NGO sector, he served as an M&E Manager, overseeing monitoring systems, reporting processes, and capacity-building activities for project teams. Later, as a MERL Specialist with VSO International (UK-based), he helped design and implement research and learning frameworks that supported program evaluation and organizational learning across partner networks.

Bringing together his research background and operational experience, Han Thar focuses on building efficient systems, leading teams effectively, and translating data into practical solutions. As an Operations Lead, he aims to ensure that every process is well-coordinated, evidence-based, and contributes to meaningful results.